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Case Study 04Onroadz · Multi-City Mobility & Search Acquisition
Expanding rental market reach with programmatic local search architecture
FyerX deployed a multi-city local search and paid acquisition framework, ranking rental keywords to scale fleet utilization.
Local SEOGoogle AdsOrganic GrowthPerformance AcquisitionLanding Pages
40.6K
Monthly organic visits
3.6K
Ranking rental keywords
500+
Rental fleet size supported
The challenge
Onroadz needed to scale self-drive car rental bookings across multiple cities while competing against heavily funded aggregators. The brand required dominant local search visibility without unsustainable ad spend.
Our approach
- Engineered programmatic multi-city landing pages optimized for city-specific rental intent.
- Deployed targeted Google Search campaigns capturing urgent, same-day vehicle bookings.
- Implemented localized schema markup and Google Business Profile optimization across branches.
Results
- Scaled organic search traffic to 40.6K monthly visits across target operating regions.
- Ranked over 3,600 high-intent vehicle rental keywords on page one of Google.
- Delivered sustained booking volume to support an expanding fleet of over 500 vehicles.
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