All case studies
Case Study 01WegoFin · Fintech Go-To-Market & Brand Activation
Driving SME adoption with a celebrity-backed digital banking campaign
FyerX combined celebrity-led brand campaigns, sales enablement, and landing pages to establish market trust for WegoFin's platform.
Demand GenerationInfluencer CampaignSales EnablementPerformance MarketingLanding Pages
120+
Qualified SME demos
35%
Faster deal closure
2
A-list brand ambassadors
The challenge
WeGoFin launched an innovative B2B banking platform but struggled to differentiate against established payment gateways. Sales lacked credible collateral to convince SME owners to switch their financial infrastructure.
Our approach
- Developed a clear fintech positioning strategy simplifying complex API banking features.
- Executed a high-visibility campaign featuring Rashmika Mandanna and Shraddha Kapoor.
- Equipped sales with targeted B2B collateral and conversion-optimized landing pages.
Results
- Generated over 120 qualified SME product demos across target commercial accounts.
- Accelerated average deal closure time by 35% using focused sales collateral.
- Elevated brand credibility and digital campaign engagement significantly nationwide.
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