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Case Study 03Workdayz · B2B Brand Consolidation & Go-To-Market
Consolidating multi-vertical corporate workwear into a unified B2B brand
FyerX unified multiple apparel verticals into a cohesive brand identity system, delivering comprehensive guidelines and collateral.
Brand ArchitectureB2B PositioningSales EnablementDigital GuidelinesCollaterals
6
Sub-brand identities unified
40+
B2B sales assets created
1
Connected brand architecture
The challenge
Saraogi operated multiple fragmented workwear sub-brands without a clear parent identity. Enterprise procurement heads struggled to understand the full catalogue scope, leading to disjointed pitches and lost sales.
Our approach
- Consolidated six disparate apparel lines under the unified 'Workdayz' brand architecture.
- Standardized visual guidelines, typography, catalogue layouts, and presentation standards.
- Produced over 40 corporate sales decks, sample kits, and institutional brochures.
Results
- Unified six fragmented sub-brands into one cohesive, institutional B2B identity system.
- Equipped enterprise sales teams with 40+ standardized sales and presentation assets.
- Streamlined corporate procurement pitches, accelerating institutional client onboarding.
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